This year, staycations have surged in popularity, especially in Cumbria. Factors like rising costs and global tensions have encouraged families to choose local holidays. Awaze reported a 33% increase in last-minute bookings leading up to Easter compared to last year.
Matthew Price, CEO of Awaze, noted that during uncertain times, people still prioritise holidays. They prefer options that provide a sense of escape without the hassle of unpredictable travel changes.
Changing Travel Habits
The rise in staycations reflects a long-term shift in consumer behaviour. Travellers now favour the certainty and flexibility of UK holidays. More than 20% of Awaze’s bookings are made within two weeks of departure.
Impact of Global Events
Global conflicts, particularly in the Middle East, have unsettled foreign travel. The US-Israel war has led to airspace closures and altered travel advice. The Foreign Office has warned against non-essential travel to several countries, prompting many to reconsider their plans.
Increased Demand for Local Destinations
As a result of these uncertainties, destinations like Cornwall, Devon, Norfolk, Yorkshire, and Cumbria have seen heightened interest. Families are drawn to scenic views and relaxing environments.
Coastal and Countryside Appeal
Coastal and countryside locations have become particularly popular. Parkdean Resorts has noted an increase in searches for British seaside spots. Areas like Morecambe Bay and Dover are attracting holidaymakers looking to stay closer to home.
Economic Factors Influencing Travel Choices
This staycation trend occurs amid economic challenges. Economists predict rising inflation due to increasing fuel and energy costs. Many families are choosing to save money by opting for local holidays instead of travelling abroad.
